01
Strategy
Define the right direction before making digital investments.
- Digital transformation
- E-commerce strategy
- Customer experience
- Go-to-market digital
Where watchmaking heritage
meets digital innovation
I help watch brands make the right digital decisions, simply and effectively. Without compromise.
I advise watch brands on digital strategy,
customer experience and e-commerce transformation — helping executive teams build stronger brands, better
customer journeys and sustainable growth.
Every collaboration starts with clarity: the right
priorities, the right roadmap and the right digital investments.
How we work
A complimentary two-hour strategic conversation to understand your business, identify opportunities and define where digital can create measurable value.
Designed for watch brands facing questions around DTC, e-commerce, customer experience, CRM, after-sales services, data or innovation.
Remote via Microsoft Teams or preferably on-site at your company in Switzerland.
No preparation required. Just a direct, executive-level exchange.
Supporting the leading industries in the watchmaking market
Supporting the leading industries in the watchmaking market
Digital ecosystem
What
Digital is no longer just a
website.
It is the complete ecosystem that connects brand, product, customer
experience and business growth. I help watch executives define strategies that are clear, coherent
and measurable.
Who am I
Lucas Cucinotta is an entrepreneur, digital strategist and watchmaking enthusiast. Passionate about design and horology, he founded his first digital company at the age of 20. Today, iomedia SA is one of the leading web agencies in French-speaking Switzerland.
Over the past 25 years, Lucas has supported a major Swiss watch brand in its digital developments, gaining first-hand exposure to almost the entire watchmaking value chain — from product and brand experience to e-commerce, customer journeys and after-sales services.
This long-term proximity to the industry gradually fuelled the ambition to create the watch brand he dreamed of: Norton Peak. Backed by a multidisciplinary team of around 15 people, iomedia provides Norton Peak with the digital expertise required to deploy and scale the brand online.
What drives me
Technology is never the objective. It is a tool to create better customer experiences, stronger brands and measurable growth. My role is to help leadership teams make the right strategic decisions before investing in technology.
Strategic advisory
across
the entire digital ecosystem.
From transformation roadmap to e-commerce, CRM, customer experience, after-sales platforms and performance management, every decision is connected to business impact.
02
Build
Design the digital ecosystem that supports long-term growth.
- E-commerce platforms
- CRM ecosystems
- SAV & warranty tools
- Digital services
03
Grow
Measure, optimise and scale digital performance continuously.
- Data & analytics
- Conversion optimisation
- Lifecycle marketing
- Performance dashboards
E-commerce & DTC
B2C strategy, platform architecture, conversion tunnels, omnichannel and internationalisation.
CX & UX
Customer journey mapping, premium UX, post-purchase experience and account services.
Data & CRO
Dashboards, KPIs, advanced tracking, A/B testing and conversion rate optimisation.
CRM & loyalty
Customer ecosystems, marketing automation, clubs, lifecycle marketing and long-term retention.
After-sales digitalisation
Online repair tracking, e-warranty, digital certificates and post-purchase operations.
Innovation
Product configurators, proprietary platforms, hybrid communities, ownership models and emerging concepts.